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Privacy Policy

Last Updated: 6 March 2025

Welcome to Ethical Unicorn. Your privacy is important to us, and we are committed to protecting any personal information you provide. This Privacy and Cookie Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, in accordance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect and process the following types of personal data:

1.1 Information You Provide to Us

    • When you subscribe to our newsletter, we collect your email address and any other details you provide.

    • If you contact us directly via email or forms, we may collect your name, email address, and message content.

1.2 Information Collected Automatically

When you visit our website, we may collect certain information automatically:

    • Cookies and Tracking Technologies: We use cookies and similar technologies to track website activity and improve your experience.

    • Google Analytics: We use Google Analytics to gather anonymised data about website traffic and interactions. You can opt out by adjusting your browser settings or using Google’s opt-out tool.

    • MediaVine (if applicable): If we integrate MediaVine for advertising, it may place cookies to personalise content and advertisements. Please refer to their privacy policy for further details.

2. How We Use Your Information

We use your information for the following purposes:

    • To provide and maintain our website.

    • To improve user experience through analytics and insights.

    • To send newsletters and updates (only if you opt in).

    • To ensure website security and prevent fraudulent activities.

3. Lawful Basis for Processing Your Data

Under UK GDPR, we must have a lawful basis for processing your personal data. Our lawful bases include:

    • Consent – Where you have provided clear consent for us to process your data, such as for newsletter subscriptions.

    • Legitimate Interests – Where we process data to improve website functionality and security.

    • Legal Obligations – Where we are required to comply with UK legal or regulatory obligations.

4. Sharing and Disclosure of Your Information

We do not sell or rent your personal information. However, we may share your data in the following cases:

    • Service Providers: We may use third-party providers (e.g., Google Analytics, MediaVine) to help analyse website traffic or serve content.

    • Legal Obligations: If required by law, we may disclose your information to comply with legal processes or governmental requests.

5. Cookies and Tracking Technologies

Cookies are small data files stored on your device that help improve website functionality and personalise content. We use the following types:

    • Essential Cookies: Required for basic website functions.

    • Analytics Cookies: Help us understand website traffic (e.g., Google Analytics).

    • Advertising Cookies (if applicable): Used to personalise ads if MediaVine is integrated.

5.1 Managing Your Cookie Preferences

You can control cookies through your browser settings by:

    • Disabling cookies in your browser settings (may affect website functionality).

    • Adjusting cookie settings through our website’s cookie consent banner (if available).

6. Newsletter Subscriptions

If you subscribe to our newsletter, we will use your email to send updates. You can opt out at any time by clicking the “unsubscribe” link in our emails.

7. Your Rights Under UK GDPR

As a UK-based organisation, we comply with the UK GDPR, which grants you the following rights:

 

    • The Right to Access – You can request a copy of the personal data we hold about you.

    • The Right to Rectification – You can ask us to correct any inaccurate or incomplete data.

    • The Right to Erasure – You can request that we delete your personal data, subject to legal obligations.

    • The Right to Restrict Processing – You can ask us to limit how we process your data.

    • The Right to Object – You can object to data processing in certain situations, such as direct marketing.

    • The Right to Data Portability – You can request a copy of your data in a machine-readable format.

To exercise any of these rights, please contact us at [Insert Contact Email].

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law.

9. Security Measures

We take reasonable precautions to protect your personal data. However, no online transmission is 100% secure. By using our website, you acknowledge this risk.

10. Changes to This Policy

We may update this policy occasionally. Any changes will be posted on this page with a revised “Last Updated” date.

11. Contact Information

If you have any questions about this Privacy & Cookie Policy, please contact us at:

Email: [Insert Contact Email]