Hello there!

My name is Francesca Willow, I’m a London-based artist and writer. I created Ethical Unicorn with the aim of equipping and inspiring you to live a more sustainable, informed lifestyle in a variety of circumstances; whether it’s a hectic schedule, big city living or you just don’t know where to start. I believe small choices have big impacts when we make them together.

Ethical Unicorn is a proud member of Ethical Writers & Creatives and The People Label Influencer Network, and is listed as one of Above Green’s 2017 top 50 eco-conscious blogs.

If you’re interested in working together, feel free to get in touch



I will only ever talk about items I genuinely love and believe are better choices.

If I have been gifted an item and feature it on this blog, I will clearly state it.

If I have been paid to create a post, there will be a clear disclaimer at the beginning. All posts I have been paid to create will be clearly marked as sponsored. I never receive editorial direction and I only ever give my genuine opinion.