Hello there!

The Blog

Ethical Unicorn aims to take a holistic, fact-based approach to sustainable living and social justice. As well as the larger problems that are obvious to us, the blog aims to thoughtfully discuss systemic and hidden cycles that also need to be broken. I believe that true change requires a combination of consumer choice, intersectional collective action and policy change, and this corner of the internet aims to be a constantly evolving guide to approaching these things and getting involved where we can. I hope to equip and inspire you to live a more conscious, informed lifestyle, bring some clarity to the pretty confusing world that ethical living can sometimes be, and tell stories that you’ll enjoy reading.

The Creator

My name is Francesca Willow, I’m a Geordie gal living in Cornwall & working as an artist and writer. I originally trained as a dancer before completing an MA in Theatre & Performance Studies (it’s NOT a drama degree), where I focused on cultural theory. These days you can still find me regularly working as an artist alongside running this blog. I see art as a conversation starter, and Ethical Unicorn as a place to provide the practical tools to get up and do something. You can often find me dancing in my kitchen, asking people if I can pat their dogs or telling everyone how great Newcastle is.

If you’re interested in working together, feel free to get in touch here

New to ethical & sustainable living? Read these!

I will only ever talk about items I genuinely love and believe are better choices. If I have been gifted an item and feature it on this blog, I will clearly state it. If I have been paid to create a post, there will be a clear disclaimer at the beginning. All posts I have been paid to create will be clearly marked as sponsored. I never receive editorial direction and I only ever give my genuine opinion. I also occasionally include affiliate links on my site. This doesn’t affect you in any way, it just means that if you buy something after learning about it from me, I earn a small commission from your purchase.