Ethical Advent Day 15: WeWood

You buy a watch, they plant a tree. It’s like two gifts in one! Watches are a pretty classic Christmas gift and WeWood is a great way to adapt this tradition; with watches in clean simple designs that are also made from eco-friendly materials. WeWood originally started in Italy in 2010, but is now a global brand. It aims to combine ‘newstalgia’ and an eco-friendly ethos, with an avant-garde approach to sophisticated meets sustainable.

wewoodEach watch is made with recycled/reclaimed wood. By only using wooden materials that would otherwise be thrown away, they both reduce waste and make a more eco-friendly product. They use woods such as Maple, Walnut, Indian Rosewood, Verawood and African Blackwood to create a range of styles and designs, while still all being sustainable and biodegradable, AND taking less CO2 to produce than traditional watch materials. Their watches contain a Miyota, a  Japanese automatic watch movement that is used by many high end brands, while the watches are also lightweight, hypo-allergenic and non-toxic. Snazzy.

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On top of the watches themselves WeWood also partners with American Forests, the oldest non-profit organisation for conservation, and Trees for the Future. American Forests fight deforestation around the world by replanting forests destroyed by human action and natural disasters, while Trees for the Future empower rural groups to restore trees to their land. WeWood’s reforestation program in partnership with these organisations sees a tree is planted for every watch purchased. So far WeWood has planted 442, 246 trees across the world since 2010, with the goal of reaching one million by 2020. You can track their reforestation projects online on their interactive map here, seeing the numbers of trees replanted on a map really does help you feel more hopeful about the fate of the worlds trees.

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Wewood watches work well as a gift for just about anyone, so if you want to give someone some good timekeeping this Christmas, go for Wewood instead.

Until next time, stay magic y’all.

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