The thing to remember when it comes to living a more ethical lifestyle is that it’s most definitely a process. Theres a lot to navigate; understanding and research becomes necessary in order to break old habits and find better ones. Hopefully this is where I come in. My goal is to do all the research and scouring for info for you, popping it all on in one easy article and providing you with solutions at the same time. Ethical made simple. But, just like research, it’s good to have multiple sources. Your life is never going to look exactly  like mine, so it’s good to look at how several people are getting their ethical groove on in order to figure out what works for you. The more equipped you are the more able you are to make informed choices and tailor your life according to what you want and need, and the best way to do this is to get inspiration from multiple people.

So with this in mind I thought I’d share with you some of my current favourite influencers in the ethical game, as you might find something useful there too. All of these people have directly helped me on my journey in some way, whether it be creating recipes I love, sharing super useful tips or just showing snippets of lifestyle that give me fresh perspective and ideas for things I can do in my own world. So without further ado, here are some people I’ve been loving recently…

Ela Gale
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Based: New Zealand
Online: YouTube
What do they talk about: all forms of simple, positive, natural living. She mainly shares recipes for homemade beauty products and vegan food as well as discussing topics like reducing waste and second hand shopping.
Why do I like them: I first found Ela when I was looking for beauty product recipes to make as gifts. I found a body scrub recipe of hers and from there I was hooked. Her beauty products are so simple and fun to make, and her calm and positive approach to making life simpler and more ethical makes it seem far less daunting when you’re starting out. She always has innovative ideas on her channel; I love trying them for myself but they also give me inspiration for my own stuff too. I’ve given many an ethical gift that’s been inspired by this channel!

Jenny Mustard

Based: Berlin
Online: YouTube and her Blog
What do they talk about: veganism, minimalism, fashion and lifestyle. She (alongside her partner David) shares recipes, tips and ideas for anyone looking to live a minimal or plantbased life.
Why do I like them: She’s one of the most ‘food inspo-y’ influencers out there in my opinion; her recipes look beautiful and make me excited to try them, whilst her commitment to minimal lifestyle gives me ideas and has really helped me in downsizing my own life. She also communicates in a way that again brings a sense of ease and calm to the idea of making changes from the norm, I can easily fall into a YouTube black hole watching all of her top tips.

Trash is for Tossers

Based: New York
Online: Instagram and her Blog
What do they talk about: whilst she didn’t invent the idea of zero waste living, Lauren Singer is one of the most prominent zero wasters out there, and she constantly shares her tips and ideas alongside the progress of her own cleaning product company.
Why do I like them: she knows her stuff. Lauren was an environmental studies major at university, meaning she brings a level of depth and understanding to her lifestyle choices that makes her trustworthy (in my opinion). At the same time her blog is super simple and easy to get on board with, she breaks it down and talks about small items (eg straws, household items) meaning she really helps with making changes step by step and helping you look differently at disposable items you would never have even thought about before.

Minimalist Baker

Based: Portland
Online: Blog
What do they talk about: simple cooking. All recipes require 10 ingredients or less, 1 bowl or 1 pot, or 30 minutes or less to prepare. Most are plant-based and gluten-free.
Why do I like them: the creativity and aesthetic of this site are big pluses for me, the food ALWAYS looks great. But, most importantly, I love the simplicity and easiness of the recipes – perfect to make cooking seem less daunting, and for that on the go city life!

Leotie Lovely
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Based: Paris
Online: Blog
What do they talk about: conscious living, with all things eco, ethical and sustainable.
Why do I like them: I actually met Holly in person, so I know first hand how much of a cool cat she is. Aside from that I like how real she is, she doesn’t pretend to be perfectly ethical all the time but also shares her past mistakes and how she’s changing them. I think this is SUPER important. Looking at all these people online can be daunting, in fact I wrote an entire dissertation on how online influencers can seem so perfect that they end up on pedestals which is unhealthy for them and you, the lovely audiences. The reality is, no one is perfect, and props to Holly for being the first to admit that she wasn’t born as a perfect ethical goddess, she’s learning and growing as she goes. If we want to be relatable in a way that helps people, not alienates them, then this is the kind of influencer we need.

So with that in mind, remember to just do you guys. Your choices and lifestyle won’t look exactly the same as mine or any of the people listed above, but you can take inspiration and ideas from all of us and work them to suit you and your personal needs and life. We aren’t perfect and you don’t need to be either! Just keep going, keep making small changes, and together we’ll make that impact.

Until next time, stay magic y’all.